Location: London, United Kingdom
Category: Digital Marketing
Salary: 40,000 - 60,000 GBP / yearly
Full-time
Join one of Europe's leading B2B media and events businesses as a Digital Marketing Manager. Drive audience growth, improve customer journeys, and deliver data-driven insights to support business expansion.
Lead and execute the digital growth strategy to support business and revenue goals
Optimise audience engagement and conversion through SEO, PPC, CRO, and email automation
Oversee CRM systems, ensuring data accuracy and GDPR compliance
Build dashboards and reports to track KPIs and inform strategy
Run A/B tests and analyse customer journeys to boost conversion
Integrate insights from web, CRM, and event data to drive decisions
5+ years of experience in digital marketing with a strong focus on analytics
Proven ability to turn data insights into effective growth marketing strategies
Proficiency in tools such as GA4, Mixpanel, and leading CRM systems
Solid background in digital acquisition and conversion rate optimisation
A data-first mindset and the ability to manage multi-channel marketing initiatives
Experience in the financial services or B2B sector