Brand Marketing Manager

wkLoop

Location: Wakefield, England, United Kingdom

Category: Marketing

Salary: 35,000 - 40,000 GBP / yearly

Full-time

Job Description

Seeking a dynamic Brand Marketing Manager to drive and develop brand identity for own-label portfolio. Opportunity to play pivotal role in success of multiple brands.

Responsibilities

Conduct brand reviews and identify gaps within brand propositions.
Overhaul websites, enhancing content, usability, design.
Develop brand identity of each label, creating comprehensive brand guidelines.
Manage packaging design and oversee photography requirements.
Create marketing calendars across all sales channels.
Plan and activate promotional campaigns, analyse impact, and implement learnings.
Research competitive landscape to refine brand positioning and strategies.
Develop presentations to support Sales in business negotiations.
Support introduction and positioning of new additions to own-brand portfolio.
Explore new opportunities to promote products across various channels.

Qualifications

Background in B2B and B2C marketing.
Experience in rebranding and building brand identities.
Exceptional copywriting skills and creativity in campaign development.
Proficiency in marketing mix and analytical skills.
Excellent written and verbal communication skills.
Commercial awareness for managing budgets, pricing, and data analysis.
Strong project management and organizational skills.
Knowledge of digital marketing across email, online, and social channels.
Experience creating impactful presentations.
Valid driving license for travel between locations.

Why Join Us?

This role offers the chance to lead and shape the marketing of a diverse range of brands while working within a supportive and ambitious team. If you thrive in a fast-paced environment and have a passion for building and enhancing brand identities, we'd love to hear from you!